This quote is attributed to marketing pioneer Joseph Wannamaker and it is fair to guess that one of the reasons Mr. Wannamaker wasted half his budget is that he did not know who to market to or how to do it.
Many of the technologies we use identify people who have shown an interest in your product or service. For instance, if people visit your website, it is likely they have an interest in your product or service. The problem is you have no idea who 96% of those visitors are.
Or if they visit your competitor’s site – we can market to them as well.
If people like the social pages of your competitors, they have shown an interest in your product or service. But you cannot market to these people because you do not know who they are.
If people visit your brick and mortar store, they have shown an interest in your business, but you do not know who many of them are.
Or if they visit your competitor’s store, you do not know who they are either.
Even if they visited 6 months ago.
We can show you how to change keyword searches from a passive “pay and pray” situation where you spend a ton to appear on page one and then hope searchers choose you, to a situation where you capture the email address of searchers and start a proactive campaign to market to these people.
We can show you how to contact your prospects at home since they are no longer working in their office.
And once we have identified who to market to, we compare those prospects to 400+ data points to determine which sorts of images and marketing messages will be most persuasive.
Otherwise, we are just guessing… and wasting half of your budget.
For a deeper dive, visit our overview section or find your specific industry.
And please feel free to contact us to discuss your opportunities in detail.
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