Case Study - Non-Profits

RESULTS FROM 41 CAMPAIGNS

The Background

One sector that has experienced tremendous success with our technology is the non-profit industry. By putting organizations in front of potential donors online, non-profits have consistently had impressive results. 2017 was another standout year in this regard, below is a sample of 41 campaigns run with various companies in the field.  

The Challenge

All non-profits can always strive to improve one key metric: donations. Increasing the number of donations, amount, and frequency are all factors that can always be better. We had the job of meeting all these needs across campaigns.

The Approach

With IP Targeting, We are able to get ahead of donors online. Using existing CRM lists of past and potential donors, along with researching more backers, a large audience can be reached. Given either a history or high likelihood or donation, the targets are relevant and have a high value. Focusing on these types of clients is the key to campaign success, and only possible with this technology. 

Performance 

● 18.46% Conversion Rate 

● $114,909 total donations per campaign 

● $81.54 per donation 

● 4,481% ROAS

About

We are revolutionizing programmatic media through a patented approach of matching physical addresses to IP addresses, allowing clients to effectively target consumers. The system is 100% cookie-free and it is a proprietary approach that connects with real people at an unparalleled accuracy, eliminating ad fraud. With a 95% or greater confidence level, this is the premier choice for digital advertising. 

KOSAIR CHARITIES

The Background

Kosair Charities is one of the largest nonprofit enterprises in the city of Louisville. Kosair assists over 100,000 children every single year to "enhance the health and well-being of children by delivering financial support for healthcare, research, education, social services, and child advocacy." Kosair donates millions to families in need throughout the Kentuckiana area, and with that, relies heavily on private donations to keep their mission alive.

The Challenge

Kosair knew past donors were their most reliable resource. Nonprofits, much like for profit businesses, tend to achieve their highest conversion rates by targeting previous consumers rather than trying to acquire new consumers, here the case being past donors. 

Our Approach

Kosair brought a list of their past donors to target for this seasonal campaign. We took this donor list and derived the address data from within. Using our patented IP algorithm, we took these addresses and matched them to their correlating IP addresses on their cell phones, laptops, and tablets. From here, we served each household we were able to match with ads promoting donations to Kosair Charities. The donations among those we targeted with ads were outstanding and far surpassed the results of the control group we did not target.

Performance 

● 11.152% Conversion Rate

● $52,094 in total donations

● $90.44 average donation

● Increase in average donation amount: 172.84%

 COLON CANCER PREVENTION PROJECT

This non-profit used IP Targeting to reach potential donors. IP Targeting takes the traditional direct mail strategy and adds to that,  a message in the form of banner or video ads on websites online.

Background

The Colon Cancer Prevention Project (CCPP) is an independent 501(c)(3) nonprofit based in Louisville, KY. CCPP integrated the IP targeting platform as part of a larger outreach campaign that included direct mail and targeted push advertising to potential donors. Forty-four percent of the list of likely donors were included in the online display campaign and 56% were not targeted.

Campaign Results

Match-back analysis was used to match targeted households to donors. 

The control group of households NOT targeted achieved a response rate of 0.38%, compared to the households who received IP targeted ads. 

This targeted group saw conversions of 1.14%, an improvement of 200%. A staggering 95% of total dollars raised in the campaign came from households that received ads from the targeted group.