Real Estate Case Study

Home Improvement Retailer - Digital Direct Mail

  

Background

•A national brand that primarily works within the home improvement industry wanted to test the efficacy of Digital Direct Mail. 


•They consistently ran direct mail and when they learned how Digital Direct Mail compliments direct mail, they were excited to see how it would increase their conversions and revenue.


Results

•The home improvement brand ran 27 separate campaigns across 17 different markets in the country during an 18-month time span. 1.15 million targets received Digital Direct Mail ads through the use of our patented technology, while a control group of ~1.74 million only received physical mail.  


•These individuals were targeted because of the age of their home, their household income, and if they were actual homeowners. 


•Over 11 million impressions were served. Of this group, we found that our targets were 33% more likely to purchase from the home improvement brand.  


•The Return on Ad Spend was 1065%, making a $10 return on every $1 spent. 


•Lastly, we saw $1,930,000 in incremental sales attributed to these campaigns.