Digital Listening Beats SEO & PPC

1.THE CHALLENGE

3.WHAT THIS MEANS

2. WHAT WE’VE DONE

  Over 50% of search clicks go to the first 7 positions of search results. Over 20% go to the first position alone. It’s virtually impossible to win every search, it’s just too expensive.  

Marketers need a way to engage with these people searching, not just one time as they’re searching, but on an ongoing basis over days, weeks, or months. And it needs to be less expensive, faster, and more proactive than traditional search engine optimization (SEO) and Pay-Per-Click (PPC). They also need a way to market to their competitor’s customers.

2. WHAT WE’VE DONE

3.WHAT THIS MEANS

2. WHAT WE’VE DONE

We have developed a way to monitor a group of keywords, and send - within an hour, targeted emails to searchers when they land on a page containing one of the keywords we’re monitoring. They could land on the page from a search they’re doing, after clicking a banner ad, or from an email. These are things SEO and PPC can’t do.

3.WHAT THIS MEANS

3.WHAT THIS MEANS

4. MARKET TO YOUR COMPETITOR’S CUSTOMERS

You now have a way to play the in the search and PPC game at a fraction of the cost. 

It is proactive because you’re sending the prospect an email, not hoping they click on you. You own the data so you can email these prospects as often as you like. 

You’re emailing them within an hour of their landing on a page so you know their interest is high. 

We are seeing open rates form 15% - 40% and CTR of 5% - 10%+.

4. MARKET TO YOUR COMPETITOR’S CUSTOMERS

4. MARKET TO YOUR COMPETITOR’S CUSTOMERS

4. MARKET TO YOUR COMPETITOR’S CUSTOMERS

  By including the names of your competitors among your target keywords, you can capture the email address of visitors to your competitor’s website.

5. HOW THIS BENEFITS MARKETERS

4. MARKET TO YOUR COMPETITOR’S CUSTOMERS

5. HOW THIS BENEFITS MARKETERS

You can take advantage of keyword searches for a fraction of the cost of SEO and PPC. 

You contact prospects while they have a current interest in your product or service. 

You can contact prospects not only when they’re searching, but also when they respond to a digital ad or to an emailed offer that drives them to a website. 

You are marketing proactively not waiting to be found. 

You own the contact data so you can market to these prospects as often as you like.