Geo Framing - Capture Contact Info on People Anywhere

1.THE CHALLENGE

2. WHAT WE’VE DONE

Prospects visit your store but leave without identifying themselves. They’ve shown interest by visiting your store, but how can you engage with them?
Many of your prospects attend trade shows, festivals, seminars, or sporting events, and you would like to market to them, but you don’t have their contact information and a list isn’t available to you.
You want to market to your competitor’s customers but there isn’t a list of them you can buy.

2. WHAT WE’VE DONE

We have Geo Framed the entire United States, including your store, all trade show locations, all festival, all seminar, all sporting event locations, even your competitor’s locations. We then apply

Insite RealTime GEO

3.WHAT THIS MEANS

2. WHAT WE’VE DONE

4. WHAT ELSE WE DO

Insite RealTime GEO allows us to capture the name, home address, digital address and often email addresses of visitors to any geographic location in the United States.

4. WHAT ELSE WE DO

5. HOW WE CONNECT WITH PROSPECTS

4. WHAT ELSE WE DO

We qualify these visitors against 400+ datapoints to find your best prospects, so you are not wasting marketing spend on those unlikely to convert.

5. HOW WE CONNECT WITH PROSPECTS

Personalized Direct mail (now back in vogue and very effective with great ROI)
Digital direct mail – display ads to their device screens
Social platforms
Email

6. HOW THIS BENEFITS MARKETERS

5. HOW WE CONNECT WITH PROSPECTS

These previously anonymous people are now targeted prospects you can engage with. You an even start taking market share from your competitors.

7. HOW GEO FRAMING IS BETTER THAN GEO FENCING

There is some confusion regarding these two very similar terms: Fencing and Framing. It might be helpful to think of these terms relative to a yard and a home. GeoFencing is like the fence around a yard, GeoFramming is like the framing of the house. If you're looking for information about the people in the house, both GeoFencing and GeoFramming will capture their information, with two important distinctions. GeoFencing captures information about everyone outside the house as well as the people inside the house. You may be wasting advertising dollars by advertising to the people within the GeoFence who aren't your target market. GeoFencing doesn't capture contact information and you can only advertise to these people while they're in the GeoFenced area. GeoFramming, by comparison, captures the name and address of people within the GeoFrame so you can market to them anytime. See the graphic below for more information.