Benefits for Retailers

Retailers spend hundreds of thousands of dollars to drive prospects to their website, yet 95% of these website visitors don’t share their contact information, and if they do, you still haven’t qualified them to determine if they’re worthwhile pursuing. The same is true for in-store visitors. Most of them remain anonymous.

We identify anonymous website or in-store visitor’s IP addresses.

We can capture the names, home addresses, digital addresses, and often email addresses of these anonymous web and in-store visitors.  We can also discover who visited other locations  (e.g. convention centers, shipping ports, stadiums or your competitor's locations ) or other geographic location within the previous six months, and deliver targeted messages to them.

   We qualify these visitors against 400+ datapoints to find your best prospects, so you are not wasting marketing spend on those unlikely to convert.  

• Personalized Direct mail (now back in vogue and very effective with great ROI)
• Digital direct mail – display ads to their device screens
• Social platforms
• Email

You can track a visitor’s web journey to see what pages they spend time on and then tailor your personalized follow up to their interests. You can start to engage with these anonymous web visitors before, and better than, your competition. We can also compare our findings with your CRM and alert you when your customer or prospect visits a competitor's store.